Sales literature

Inform and persuade with your sales literature

Sales literatureBecause your sales literature can be in many places at once influencing potential and existing customers (when you can’t), what you have to say – and how you say it – is central to its success.

Otherwise you could be wasting your time and money.

Like many companies, you may be looking to product specialists to deliver the content you need (because they’re the technical experts), or struggling to write the copy yourself without ever quite getting it right or the project completed.

This is where Moving Finger can help – by refocusing a too-technical approach on meeting customer needs and by providing a dedicated copywriting function that will keep your sales literature on schedule for a quicker return on your investment.

Targeted sales literature that’s read

Moving Finger writes copy that will get your sales literature read by:

  • grouping your products or services so they’re more relevant to customers
  • focusing on the benefits they offer, not the features
  • motivating your customers to read and take action by addressing issues of direct interest to them
  • providing a rounded view of your offer and your company to warm the decision-making process

Pricing guideline

Writing a simple DL mailer or handout will cost around £175.00; an eight-page company brochure from £560.00 depending on the depth of content required.

For a prompt quotation on your specific sales literature project, or a no-obligation chat about what you need, just call me, Chris Snowden, on 0845 519 5537. Alternatively send me an email.