KeyNotes index
Past articles by topic
- Book reviews
- Latest KeyNotes articles
- Planning and readability
- Producing customer newsletters
- Tools and resources
- Writing case studies
- Writing feature articles
- Writing web content
Past articles by title
- Avoid costly errors with the business writer’s toolkit
- Case studies – Capturing the real difference you made
- Could internet plagiarism damage your online reputation?
- How readable is your copy?
- How to Produce a Customer Newsletter – Part 1: Choosing the right format
- How to Produce a Customer Newsletter – Part 2: Creating content
- How to Produce a Customer Newsletter – Part 3: Finding content
- How to Produce a Customer Newsletter – Part 4: Planning your schedule and managing deadlines
- How to Produce a Customer Newsletter – Part 5: Holding your readers’ attention
- How to write web content to suit search engines and readers – Part 1: Selecting key phrases
- How to write web copy to suit search engines and readers – Part 2: Organising your copy
- Is your content turning off customers?
- Just how often do you quote Shakespeare?
- Plan to make your copy a success
- Promoting your business through articles
- Recapture that typewriter feeling
- Review: ‘Grammar and punctuation – all you’ll ever need to know’
- Review: ‘The Business of Persuasion’ by Stuart McKibbin
- Review: ‘The New Rules of PR’ by David Meerman Scott
- Who owns your copy?
- Write your way out of recession


